Spot On is a precision-driven gym for HIIT, strength conditioning, and one-to-one coaching built around a single promise: we lock onto you. The identity makes that promise visible. The mark is built from six segments, two triads tracking a target from opposite sides. When they align, they form an S: your Goal and our Aim converging on the
same point.

Those segments are the brand toolkit. They frame photography, pinpoint headlines, and crucially carry a spin-blur treatment that’s used both in motion and in static. 

The custom wordmark follows the same geometry chamfered corners and squared counters so type and symbol read as one. A bold orange/black/white palette keeps everything immediate and unmistakably Spot On.

SCOPE

◯ Brand strategy and narrative

◯ Logo + custom wordmark

◯ Modular segment system

◯ Typography, color, and motion rules

◯ Campaign toolkit, OOH, social, signage

RESULT

A modular, dynamic identity that makes focus visible and deliver one message: we aim where you want to go.